DIGITAL CLARITY: Domain Portfolio Management - Part 5
It is time to continue researching which domains you do not currently own, but feel that should be a part of your portfolio.
DIGITAL CLARITY: Domain Portfolio Management – Part 4
No matter your tool of choice, the goal is to get to a WHOIS record. We discuss a local favorite’s WHOIS record, Gus’ Pretzels.
DIGITAL CLARITY: Domain Portfolio Management – Part 3
There are many aggregation tools available on the web. It is important to ask yourself what your toolbox looks like.
DIGITAL CLARITY: Domain Portfolio Management – Part 2
The most important domains in your portfolio will be around your company brand.
DIGITAL CLARITY: Domain Portfolio Management
As the Internet continues to shift, companies are faced with numerous obstacles when trying to successfully protect their brands.
DIGITAL CLARITY: Owning your brand online
Today it is commonplace to hear about brands getting hijacked online.
DIGITAL CLARITY: Online Reputation 101 - Management vs. monitoring
Business owners are faced with numerous considerations when taking their business online. There is much more to factor in than simply the design and structure of a website.
DIGITAL CLARITY: How fresh was SoFresh?
Living in St. Louis definitely has its perks – St. Louis Cardinals, St. Louis Zoo, Ted Drewes, the Gateway Arch – but in the world of big name conferences, St. Louis is often a miss.
DIGITAL CLARITY: Building successful Twitter profiles
To create a successful Twitter profile, you must be willing to take the time and effort to engage with your audience while maintaining sincerity and transparency
DIGITAL CLARITY: Twitter lingo & other useful information
One of the most common responses when I mention Twitter to non-Twitter users is, “why do I care what someone is doing?”
DIGITAL CLARITY: Creating successful fan pages on Facebook
There are numerous ways in which a business can create and maintain successful Facebook fan pages, and one of the greatest ways is to create interactivity.
DIGITAL CLARITY: Facebook etiquette, jargon; making the most of social networking
It is important for social media users to adopt their own friend policy. Determine whether you are going to welcome everyone as a friend, only real-world contacts, or only close friends and family.
DIGITAL CLARITY: Applying basic search engine optimization concepts
While there are many numbers floating out there, many believe that web site visitors are 10 times more likely to click organic results than paid ads and that search engine optimization (SEO) drives 75 percent of all search traffic.
INNOVATION: Change the delivery to improve the experience
An innovation may be as simple as changing the way people order.
DIGITAL CLARITY: When Pay Per Click is right for you
PPC advertising often is the right avenue when you have a brand new domain. Often new websites have few no links. The search engines haven’t indexed your site. You don’t have an online presence yet.
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